Throughout my 23-year career, I have been passionate about marketing and communications that help organizations and businesses make the world a better place.
Strategic positioning is central to my approach. I can help you strategize digital marketing opportunities using an integrated, systems-based, data-driven approach. I’m truly passionate about using marketing for good, and my multi-channel strategies maximize the value of content and design to fully engage target audiences.
Planning for, creating, and analyzing marketing content are core skills. With a background as a writer and many years at nonprofit organizations, I have mastered both the art of storytelling and the science of effective implementation. I use content calendars, A/B testing and digital analytics tools to establish performance goals across the user journey. My campaigns typically include e-mail/e-news, web SEO, blogs, PR, brochures, influencer networking, text and display ads, and paid and organic social media.
Building strong professional relationships is key. I regularly work with staff at every organizational level. My success stems from setting clear goals and expectations, fostering positive working relationships, communicating clearly and establishing realistic schedules to achieve strong outcomes.
I look forward to helping you translate your vision into a powerful marketing and communications engine!